Project Specifics: We utilized existing content from three of Mattel’s brands to design an app with purchasable content to enhance the game experience. Players select a favorite brand from within the Global interface. Each brand features the same 4 games with brand-specific content. The Coloring Book and Sticker Book include contemporary tools; the camera captures images created by players direct to their mobile device. Games are timed, include a range of visually complex puzzles and the ability to jump through multiple levels within each.
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