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Type: Interactive Game
Client: Ripley’s Believe It or Not and Guinness World Records
Project Specifics: Left Brain, in conjunction with Eyetech Digital Systems, developed the first game you could play only with your eyes! Eyetech created the device for eye tracking which required individualized calibration before the player could begin the game. This game was designed to allow visitors set world records in an interactive environment, so we needed to lead a user through the process quickly and bring them into the fun aspects of the game. We collectively accomplished what had never been done before.
The game has been deployed in multiple Guinness World Records locations.
